Univ.-Prof. Dipl.-Psych. Dr. Arnd Florack
Arnd Florack
1 - 20 out of 240












Nyland Christensen, R., Siddiqui, A., Valogianni, K., Florack, A., & Hubert, M. (2023). Towards a composite index for digital maturity: An unsupervised machine learning approach. Paper presented at The 15th Mediterranean Conference on Information Systems and the 6th Middle East & North Africa Conference on Digital Information Systems, Madrid, Spain.








1 - 20 out of 240

Why we Think Unhealthy Food Tastes Better: From Cognitive Illusions to Unfavorable Beliefs About Food

Sonja Kunz (Speaker), Niklas Pivecka (Contributor) & Arnd Florack (Contributor)

28 Sept 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Seeing is Misbelieving: Consumers Wrongly Believe That Unhealthy Food Tastes Better When There is More of it

Sonja Kunz (Speaker), Niklas Pivecka (Contributor), Clara Dietachmair (Contributor) & Arnd Florack (Contributor)

17 Sept 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Über die Entstehung von Illusionen und ungünstigen Ernährungsüberzeugungen

Arnd Florack (Speaker)

25 Apr 2024

Activity: Talks and presentationsTalk or oral contributionScience to Science


Warum wir oft denken, dass gesundes Essen nicht schmeckt: Über die Entstehung von Illusionen und ungünstigen Überzeugungen über die Ernährung.

Arnd Florack (Speaker)

19 Dec 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Warum wir oft denken, dass gesundes Essen nicht schmeckt: Über die Entstehung von Illusionen und ungünstigen Überzeugungen über die Ernährung.

Arnd Florack (Speaker)

29 Nov 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Digitale Reife von Kindern und Jugendlichen: Chancen digitaler Technologien nutzen und Risiken minimieren

Franziska Laaber (Speaker), Teresa Koch (Contributor) & Arnd Florack (Contributor)

16 Nov 2023

Activity: Talks and presentationsTalk or oral contributionScience to Public


Food is all Around: How Contexts Create Misperceptions About the Health-Taste Relationship

Sonja Kunz (Speaker), Simona Haasova (Contributor), Peer Niklas Pivecka (Contributor), Justus Schmidt (Contributor) & Arnd Florack (Contributor)

28 Aug 202330 Aug 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Pseudocontingencies in the Wild: Exploring Contingency Inferences from Base Rates Outside the Experimental Setting

Peer Niklas Pivecka (Speaker), Sonja Kunz (Contributor) & Arnd Florack (Contributor)

21 Aug 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Socioeconomic status and parental mediation relate to the use of digital devices by adolescents in ways which promote individual development

Teresa Koch (Speaker), Franziska Laaber (Contributor) & Arnd Florack (Contributor)

4 Jul 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Digital Maturity - Desire for and Attention to TikTok

Teresa Koch (Speaker), Arnd Florack (Contributor) & Franziska Laaber (Contributor)

22 Mar 2023

Activity: Talks and presentationsTalk or oral contributionScience to Science


Social media endorsers and brand stereotypes: The role of endorser-brand fit.

Ifigeneia Leri (Speaker), Adamantios Diamantopoulos (Speaker) & Arnd Florack (Speaker)

23 Sept 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


Konsum im Übermaß

Arnd Florack (Speaker)

15 Sept 2022

Activity: Talks and presentationsTalk or oral contributionScience to Public


Food is all around: Why the unhealthy = tasty belief might be an illusory correlation

Sonja Kunz (Speaker), Simona Haasova (Contributor), Peer Niklas Pivecka (Contributor), Justus Schmidt (Contributor) & Arnd Florack (Contributor)

29 Aug 202231 Aug 2022

Activity: Talks and presentationsTalk or oral contributionScience to Science


Konsum und Verantwortung

Arnd Florack (Speaker)

20 Apr 2022

Activity: Talks and presentationsTalk or oral contributionScience to Public


From observation to social transmission: How communication through cues shapes the construction of perceived healthiness and tastiness of food.

Karolin Salmen (Speaker), Simona Haasova (Contributor), Arnd Florack (Contributor) & Klaus Fiedler (Contributor)

13 Sept 202115 Sept 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


The differentiation principle: Why consumers often neglect positive attributes of novel food products

Sonja Kunz (Speaker), Arnd Florack (Contributor), Teresa Koch (Contributor), Simona Haasova (Contributor) & Hans Alves (Contributor)

13 Sept 202115 Sept 2021

Activity: Talks and presentationsTalk or oral contributionScience to Science


Genuss in der Krise - die Psychologie beim Essen

Arnd Florack (Speaker)

4 Jun 2020

Activity: Talks and presentationsTalk or oral contributionScience to Public


The effect of selective attention on preferences

Arnd Florack (Speaker)

19 Nov 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Der Einfluss selektiver Aufmerksamkeit auf Konsumentscheidungen

Arnd Florack (Speaker)

3 Jul 2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Was Konsumentinnen und Konsumenten schmeckt

Arnd Florack (Speaker)

28 May 2019

Activity: Talks and presentationsTalk or oral contributionScience to Public



Verbote und Einschränkungen: Potenziale, Gefahren und Alternativen

Arnd Florack (Speaker)

15 Jan 2019 → …

Activity: Talks and presentationsTalk or oral contributionScience to Public


Seeing healthy food as a treat: toward an ecological view of the relationship between health and taste in consumer judgments, its characteristics and mechanics.

Simona Haasova (Speaker), Arnd Florack (Speaker), Sonja Kunz (Speaker) & Teresa Koch (Speaker)

2019

Activity: Talks and presentationsTalk or oral contributionScience to Science


Attention, Interest, Desire, Action: A New View on Old Wisdoms

Arnd Florack (Speaker)

3 Dec 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Psychologie der Illusionen

Arnd Florack (Speaker)

3 Dec 2018

Activity: Talks and presentationsTalk or oral contributionScience to Public


Die „Ungesund-schmeckt-besser“ Heuristik: Eine kritische Betrachtung

Arnd Florack (Speaker)

27 Nov 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Wie werden Kunden aktiv? Anhaltspunkte zur Verhaltensänderung

Arnd Florack (Speaker)

22 Oct 2018

Activity: Talks and presentationsTalk or oral contributionScience to Public


The Effect of Selective Attention on Consumer Choice

Arnd Florack (Speaker)

2 Oct 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


The act of eating in food advertising: How the depiction of models in different phases of consumption affects consumers’ s desire to eat.

Simona Haasova (Speaker), Johanna Palcu (Speaker) & Arnd Florack (Speaker)

4 Sept 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Verhalten ändern: Hindernisse und Ansatzpunkte

Arnd Florack (Speaker)

9 May 2018

Activity: Talks and presentationsTalk or oral contributionScience to Public


How experiences impact wellbeing: frequency, intensity and self

Simona Haasova (Speaker), Arnd Florack (Speaker) & Johannes Keller (Speaker)

20 Mar 2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Practicing the (un)healthy = tasty intuition: Towards an ecological view of the relationship between health and taste consumer judgments

Simona Haasova (Speaker) & Arnd Florack (Speaker)

2018

Activity: Talks and presentationsTalk or oral contributionScience to Science


Practicing the (Un)healthy = Tasty Intuition: Towards an Ecological View of the Relationship between Health and Taste Consumer Judgments.

Simona Haasova (Speaker) & Arnd Florack (Speaker)

27 Oct 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


How Experiences Impact Wellbeing: Frequency, Intensity and Self.

Simona Haasova (Speaker), Arnd Florack (Speaker) & Johannes Keller (Speaker)

6 Jul 2017

Activity: Talks and presentationsTalk or oral contributionScience to Science


How Experiences Make us Well: Frequency, Intensity and the Self

Simona Haasova (Speaker), Arnd Florack (Speaker) & Johannes Keller (Speaker)

10 Sept 2016

Activity: Talks and presentationsTalk or oral contributionOther


How Experiences Make Us Well: the Role of the Self

Simona Haasova (Speaker), Arnd Florack (Speaker) & Johannes Keller (Speaker)

17 Jun 2016

Activity: Talks and presentationsTalk or oral contributionOther


Verführung oder einfach nur Erlebnisfaktor: Musik und andere Elemente des multisensualen Marketing.

Arnd Florack (Speaker)

22 Oct 2015

Activity: Talks and presentationsTalk or oral contributionOther


How gaze-cuing affects liking: the role of fluency.

Simona Haasova (Speaker), Johanna Palcu (Speaker) & Arnd Florack (Speaker)

16 Jul 2015

Activity: Talks and presentationsTalk or oral contributionOther


Impulsive buying and visual attention.

Arnd Florack (Speaker)

8 Jul 2015

Activity: Talks and presentationsTalk or oral contributionOther


Musik im Einkaufskontext.

Arnd Florack (Speaker)

27 Mar 2015

Activity: Talks and presentationsTalk or oral contributionOther


Musik im Einkaufskontext.

Arnd Florack (Speaker)

26 Mar 2015

Activity: Talks and presentationsTalk or oral contributionOther


Konsumentenverhalten im Spannungsfeld zwischen Regulation und Selbstregulation: Eine psychologische Perspektive.

Arnd Florack (Speaker)

3 Apr 2014

Activity: Talks and presentationsTalk or oral contributionOther


Konsumentenverhalten im Spannungsfeld zwischen Regulation und Selbstregulation: Eine psychologische Perspektive.

Arnd Florack (Speaker)

7 May 2013

Activity: Talks and presentationsTalk or oral contributionOther


Music in retailing contexts: Hidden influence and apparent feature of shopping atmosphere.

Arnd Florack (Speaker)

18 Apr 2013

Activity: Talks and presentationsTalk or oral contributionOther


Imitation and social influence: A self-regulatory perspective.

Arnd Florack (Speaker)

31 Jan 2013

Activity: Talks and presentationsTalk or oral contributionOther


Music in retailing contexts: Hidden influence and apparent feature of shopping atmosphere.

Arnd Florack (Speaker)

18 Jan 2013

Activity: Talks and presentationsTalk or oral contributionOther


Effect of flagship-products on the perceived innovativeness of a firm.

Arnd Florack (Speaker)

2013

Activity: Talks and presentationsTalk or oral contributionOther


The power of movement: Context-independent movement imitation affects consumption.

Arnd Florack (Speaker)

2013

Activity: Talks and presentationsTalk or oral contributionOther


Brand-related background music and consumer choice.

Arnd Florack (Speaker)

4 Oct 2012

Activity: Talks and presentationsTalk or oral contributionOther


Detaching the ties of ownership: The effects of hand washing on the exchange of endowed products.

Arnd Florack (Speaker)

4 Oct 2012

Activity: Talks and presentationsTalk or oral contributionOther


For fun or profit: How shopping orientation influences the effectiveness of monetary and nonmonetary promotions.

Arnd Florack (Speaker)

4 Oct 2012

Activity: Talks and presentationsTalk or oral contributionOther


Same numbers, different meanings: How numeracy influences the importance of numerical cues in donation decisions.

Arnd Florack (Speaker)

5 Sept 2012

Activity: Talks and presentationsTalk or oral contributionOther


Brand-related background music and consumer choice.

Arnd Florack (Speaker)

9 Jul 2012

Activity: Talks and presentationsTalk or oral contributionOther


Musik im Einkaufskontext.

Arnd Florack (Speaker)

21 Jun 2012

Activity: Talks and presentationsTalk or oral contributionOther


For Fun or Profit? How Shopping Orientation Influences the Effectiveness of Monetary and Nonmonetary Promotions.

Arnd Florack (Contributor)

22 May 2012

Activity: Talks and presentationsTalk or oral contributionOther


How Shopping Orientation Influences The effectiveness of monetary and nonmonetary promotions.

Arnd Florack (Speaker)

20 May 2012

Activity: Talks and presentationsTalk or oral contributionOther


Wer entscheidet wirklich – wir oder das Web? Eine alte Diskussion bezogen auf eine neue Umgebung.

Arnd Florack (Speaker)

24 Apr 2012

Activity: Talks and presentationsTalk or oral contributionOther


Same numbers, different meanings: How numeracy influences the importance of numbers for pro-social behavior.

Arnd Florack (Speaker)

1 Apr 2012

Activity: Talks and presentationsTalk or oral contributionOther


Same numbers, different meanings: How numeracy influences the importance of numerical cues in donation decisions

Arnd Florack (Speaker)

1 Apr 2012

Activity: Talks and presentationsTalk or oral contributionOther


Brand-related background music and consumer choice. Winter Conference of the Society of Consumer Psychology

Arnd Florack (Speaker)

16 Feb 2012

Activity: Talks and presentationsTalk or oral contributionOther





Regulatory focus and the anticipation of regret: When distinct aspects of a decision are regretted

Arnd Florack (Speaker)

12 Jul 2011

Activity: Talks and presentationsTalk or oral contributionOther


Social influence and regulatory orientations: When individuals rely on others to seek pleasure

Arnd Florack (Speaker)

12 Jul 2011

Activity: Talks and presentationsTalk or oral contributionOther



Crisis communication and regulatory orientations: When Leaders and companies have to go into detail

Arnd Florack (Speaker)

25 May 2011

Activity: Talks and presentationsTalk or oral contributionOther


Shopology - Einkaufen aus der Perspektive der Sozialpsychologie und der Neurowissenschaften

Arnd Florack (Invited speaker)

24 Mar 2011

Activity: Talks and presentationsTalk or oral contributionOther


Who does know what we want? A motivational perspective on how we seek pleasure.

Arnd Florack (Speaker)

6 Dec 2010

Activity: Talks and presentationsTalk or oral contributionOther




Compulsive Buying – Also a Male Problem?

Arnd Florack (Contributor)

7 Oct 2010

Activity: Talks and presentationsTalk or oral contributionOther




Kontakterfahrungen im Kontext interkultureller Kommunikation: Die Rolle von Vorhersagbarkeit und Intergruppenangst.

Arnd Florack (Contributor)

26 Sept 2010

Activity: Talks and presentationsTalk or oral contributionOther


Regulatory focus and regret in risky decisions.

Arnd Florack (Speaker)

5 Sept 2010

Activity: Talks and presentationsTalk or oral contributionOther


Compulsive Buying Behavior in Men: Insights into Automatic Processes and Neural Correlates.

Arnd Florack (Contributor)

1 Jun 2010

Activity: Talks and presentationsTalk or oral contributionOther


Compulsive Buying Behavior in Men: Insights into Automatic Processes and Neural Correlates.

Arnd Florack (Contributor)

1 Jun 2010

Activity: Talks and presentationsTalk or oral contributionOther


Hedonic and Utilitarian Shoppers: Validating a Scale for Measuring Consumers’ Chronic Shopping Orientation.

Arnd Florack (Speaker)

1 Jun 2010

Activity: Talks and presentationsTalk or oral contributionOther


Hedonic and Utilitarian Shoppers: Validating a Scale for Measuring Consumers’ Chronic Shopping Orientation.

Arnd Florack (Speaker)

1 Jun 2010

Activity: Talks and presentationsTalk or oral contributionOther


Automatic processes and neural correlates of compulsive buying behavior in men.

Arnd Florack (Contributor)

31 May 2010

Activity: Talks and presentationsTalk or oral contributionOther


Automatic Processes and Neural Correlates of Compulsive Buying Behavior in Men.

Arnd Florack (Contributor)

31 May 2010

Activity: Talks and presentationsTalk or oral contributionOther




Department of Occupational, Economic and Social Psychology

Head

Universitätsstraße 7 (NIG)
1010 Wien
Room: C0719

T: +43-1-4277-47352

arnd.florack@univie.ac.at